Toys for Future

What will tomorrow’s world be like?

Our children are also grappling with this question. The Fridays for Future student demonstrations and their impact on politics and society show that climate activism is gaining importance worldwide. After all, our Earth is unique and irreplaceable. We cannot start early enough to make even the very young aware of this topic. Environmental awareness, sustainability and renewable energy can be explained in a child-appropriate manner through play. And toys made of various eco-friendly materials are not only fun to play with, but also kind to the environment at the same time.

Digital goes Physical

Even before they can talk properly, little ones know exactly how to move their favourite character around a tablet. And bigger kids can’t imagine life without smartphones, video games, YouTube and the like. Computer games are no longer simply played in living rooms at home but are capable of filling entire stadiums as professional competitions. The market for eSports keeps growing inexorably. Digitalisation continues to make inroads in all areas, thereby also bringing inspiration to the world of classic toys. The stars of the virtual world are a hit in children’s bedrooms as soft toys, action figures, board games, puzzles and much more.

Be You!

Small children don’t think twice about approaching others or making judgement based on appearance, background or religion. The older they get, the more prejudices develop. But variety is the spice of life. Playing together encourages togetherness and helps us to understand each other. However, play can also support us in particular life situations. For example, play has a positive effect on patients with dementia or Parkinson’s disease. And people with physical or mental disabilities can also help improve their capabilities through play and support their treatment.