Ranok Creative
print
News → Brand Licensing Europe details major retail programme for 2019 show

Brand Licensing Europe is boasting a ‘packed programme for retailers’ at its event this October, as the London licensing show details a slate of new daily briefings, as well as a Retail Trends Lounge with a dedicated educational programme.
BLE, which is celebrating its 21st anniversary, takes place from October 1 to 3 this year at London’s ExCeL. Visitor registration is open now at http://www.brandlicensing.eu/?fbclid=IwAR0KhcJb_GKPY_9CILtyqi1h9m0dQItaHe0t0oWNOq7fvnGZJnOsfKV8glM.
This year will see retailers treated to:
New daily breakfast briefings. Held between 8am-9am at The Bridge restaurant within ExCeL, retailers can tuck into a complimentary breakfast and learn about that day’s highlights while the BLE team will be on hand to answer questions and queries.
New Retail Trends Lounge: Retailers will have exclusive access to the lounge to hold meetings, catch up with colleagues or just take a breather and enjoy free refreshments. The Retail Trends Lounge will feature a brand-new theatre with content designed specifically and solely for retailers.
New Trends Programme: Featuring five sessions over three days delivered by four of BLE’s partners – Trend Bible, IMRG, GfK and The Insights People – the programme ties into themes and activations at BLE 2019.
Tuesday, October 1, 11am to 11.45am and Wednesday, October 2, 3.15pm to 4pm: Why Trends Matter for Licensing. A panel session featuring speakers Joanna Feeley, founder & CEO, and Lauren Zayya, senior trend strategist, Trend Bible
Tuesday, October 1, 2pm to 3pm: The Future of Retail: The impact of eCommerce and tech on the high street, featuring Andy Mulcahy, strategy and insight director, IMRG
Wednesday, October 2, 1.30pm to 2.40pm: SVOD and its impact on consumer behaviour featuring Sam Tuck, associate director.
Thursday, October 3, 10.45am to 11.15am: Social Shopping and the rise of In Experience Purchase with Nick Richardson, CEO, The Insights People
Of this year’s educational programme, IMRG’s Andy Mulcahy commented: “I’m excited to be showcasing the unique insight IMRG provides and talking to retailers about how to identify when buzz and hype evolve into genuine customer demand, easy-win improvements to a website that aren’t dependent on expensive new technologies and how to know which new tech to invest in.”
On top of this, visitors will find a raft of new initiatives, including exclusive group tours, in which retailers are invited to join a group tour of BLE’s new Gaming and eSports Activation led by co-creator PowerStation Studios, a VIP Matchmaking Service that helps retailers get in front of leading brands, and a Retail Mentoring Programme in which 68 buyers from 21 retailers are taking part. New delegates for 2019 include Moonpig, Amazon, Next and Cool Clobber.




Other news and events

09.01.2024 HOT NEWS!!! Spielwarenmesse International Toy Fair Nürnberg 2024

more
21.12.2023 Happy holiday season!
Happy holiday season!
more
04.05.2023 HOT NEWS!!!Children's World 2023(Latvia)

more
Новости