The German bookstore chain Mayersche Buchhandlung has made especially good progress in this regard: no other book retailer or bookstore chain puts as much effort into its game and toy business. The share of sales generated by the company in these segments was still below the ten-percent mark as of recently, but who knows: “Teddy & Co.”, the brand under which Mayersche consolidates all of its toy activities, is rapidly increasing its reach. The company converted further shop space last year to ensure a suitable offering for customers in every one of its 55 stores. Indeed, to a grand scale in eight of these – in Aachen, Bochum, Dortmund, Duisburg, Düsseldorf, Essen, Cologne and Trier, the bookstore chain devotes 200 to 1,000 square metres to games and toys. Monika Kloss, who manages the segments centrally, states: “In many cities, Mayersche is often not only the largest bookstore, but also the largest toy seller in the area – many toy retailers have already moved away from top city centre locations.” If the bookstore chain soon completes its merger with Thalia, another big German bookstore chain, it might provide fresh impetus for the whole business segment: subject to the competition authorities approving the merger deal announced in January, a new book retailing giant will emerge – collectively, the two companies are currently in almost 290 locations across Germany.
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