The demand for toys in India is huge and is kindling interest among international companies keen to tap into this market. Kids India, which opens its doors in Mumbai from 26 to 28 September 2019, is an important industry platform that paves the way for new opportunities. Besides many business and networking features, the fair provides several special areas, focusing on industry-specific topics and toy trends. The Creative Arena represents a new addition to the offering. With registration for exhibitors now open, companies from outside India can also choose to appear at the international pavilion.

Targeted trade fair

Kids India is India’s biggest B2B fair for toys, children’s products and sports goods. It is organised by Spielwarenmesse India Pvt. Ltd., a subsidiary wholly owned by Spielwarenmesse eG. Since 2013, the trade fair has reflected the expansion of the toy sector in India, creating opportunities for both the domestic and international toy industry.

Major factors fuelling growth include the country’s spreading middle class and the greater appreciation of the role toys play in child development. International companies are very much aware of these aspects, as Katharina Janotta, Managing Director of Spielwarenmesse India Pvt. Ltd., explains: “The increasing demand for quality products among Indian parents and new government regulations on toy standards are bringing a boost to the quality of Indian manufacturing. The availability of a varied number of options in supply and quantity has made this market attractive worldwide. Kids India 2018 drew exhibitors and visitors from 31 countries. We expect the numbers to only go up for the 7th edition.”

Various ways to exhibit

The organisers of Kids India are constantly enhancing the concept behind the trade fair. From 2019 and as part of Spielwarenmesse eG’s World of Toys Programme, Spielwarenmesse India Pvt. Ltd. is offering customised options for foreign companies wanting to exhibit at the fair. The World of Toys Pavilion helps companies break into the Indian toy market.

The various special areas at the fair enable exhibitors to show their products according to their target groups. The established special areas TrendingNow, Back to School and the Sports Arena are being joined this year by the new Creative Arena. This activity area is dedicated to products that are in high demand in India and focus on play-related activities that tap into a child’s creativity and imagination. The TrendingNow Pavilion not only features India’s on-trend products of the year but also the international Spielwarenmesse trends for 2019.

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