This packaging has other added benefits. One very important aspect for families is the possibility to keep the toys organized better. Another, with a bigger impact on society as a whole, is the increase in the amount of time the packaging is in use. From something that is usually thrown away immediately, to a thing that can be used as long as the toy itself.
No doubt, surprise toys in blind packaging are a big trend right now in the toy industry. Companies are immensely innovating the way a toy is revealed, making the unpacking process a big part of the fun. There is certainly a demand for this exciting experience. For instance, the Shopkings Lil’ secrets this year in the stores. The kid has to scratch the packaging to get a code and unlock it to get the shopking inside. Also Crate creatures surprise! by MGA Entertainment, 4 monsters that come with a crate in which the child can pull their tongues to get fun and gross noises and unleash them again and again.
Another relevant trend in packaging design is minimalism, a trend heavily influenced by technology companies such as Apple. This concept usually translates in simple but classy designs. In most cases, there is no written information but a high quality image of the product, usually on a white background. Frequently, the packaging is designed to highlight the product See for example, the products from companies such as Dëna or Moluk. In others, the focus is actually on how to use the product, for instance Denster by Kidesing or Tattoos by Longji.
Obviously, we all know the packaging is a container that is used as a marketing tool. But the message here is that it can also be so much more! We can use packaging trends such as the ones that are presented in this article to get innovative ideas and improve our opportunities to engage the current buyer and player.